One of the things that I have learned about promoting music in the age of social media is that you must label yourself and your music. Digital music re-sellers demand that you tell them whether you are rap, metal or country or any one of dozens of other possible musical categories. Even if you do not want to label yourself, you better or they will not be able to market you in any intelligible manner. There is almost too much music out there and consumers and digital platforms have too much information to process. If you want someone to find you who is more likely to appreciate your style of music, you better give them a clue. So, the question is: what category of music is UniversalDice?
This is not an easy question for a band that likes to try different things at various times. But it’s a question that had to be answered and our answer is “Classic Rock.”
Why “Classic Rock”? The bands that UniversalDice seems most related are bands that have stood the test of time, such as the Beatles, the Who, the Killers, Green Day and bands that are individually unique and sound pretty good even years after the music was created.
That last aspect, to me, is the essence of “Classic Rock.” It’s not about an “era,” or a “sound,” or a point of “view” but instead about timelessness. “A Day in the Life” is timeless; “Eleanor Rigby” is timeless; “Baba O’Riley” is timeless; and so is “Boulevard of Broken Dreams” and so is “When You Were Young” and so is “Let Down” by Radiohead. These songs are wildly different from each other. I predict these songs will still sound undated and classic in another 20 years. This is Classic Rock and that is the standard I work for, although it will not be up to me to determine whether it has been achieved. It will be up to you. I hope I have not misled anyone in the meantime.